The Evolution of European Image in China and Europe’s Role in the World
Abstract:
Image of Europe changed in China. It is a long story of the European image evolution in China which is traced back to the Opium War. Later, Europe has played the role of the “target” to be “caught up” in Chinese modernization movement and the main economic and trade partner to China in succession. Two recent events played the decisive role in changing the Europe‟s image in China further: the sufferings of 2008 Olympic torch relay in some European countries, and the Euro zone debt crisis. The former shaped especially the Chinese general public's impression on Europe which is turning from “romantic” to rationality, while the latter is making the Chinese people to cast doubt on the future of Europe. It is noteworthy that as a result of this change, the perspectives of Chinese government and the people on Europe are splitting. How does culture play its role in the image evolution? Besides the difference of their stages of development, historical and cultural differences between China and Europe are apparently becoming an important factor. There is a long-term ideological and political culture differences and disputes between China and the EU, and this argument is going to be strengthened by happenings at this moment: China's cultural self-confidence is increasing obviously with the economic development while it is taking place in the opposite thing in Europe. China is aware of some of the “defects” of the its culture from the current crisis in Europe, such as "democracy" may lead to “incorporation” between the government and the people, as well as a variety of interest groups‟ “over-expression”. But these “shortcomings” are also China's problems in turn, such as the decision-making process lack of the full participation of the people, the people is overrepresented by the government. All of these differences could be traced to the cultural differences between China and Europe and would strengthen the difference on the behaviours and narratives between the two sides.